This Privacy Policy explains how Truen & Michaels Associates (“Truen & Michaels,” “we,” “us”) collects, uses, shares, and protects information when you visit truenmichaels.com, submit a financing inquiry, subscribe to our updates, or otherwise contact us. Our website and services are intended for business-purpose commercial real estate financing and are not directed to consumers seeking personal, family, or household loans, or to anyone under 18.

Information You Provide

When you submit a financing request, investor or capital-partner inquiry, or newsletter signup, we collect what you choose to give us, which may include:

Your name, company, email address, and phone number
Property address and property details (our address field offers suggestions from Google Maps as you type)
Requested loan amount, loan purpose, timing, and any notes you include
Information you share with us by phone, email, or text after your inquiry

Information Collected Automatically

When you browse the site, we collect limited information about how it is used, such as:

Pages viewed, the website or campaign that referred you, and general device and browser type
Buttons and links clicked (for example, “Request Financing” or our phone number)
Progress through our inquiry forms, such as which step was reached, so we can make the forms easier to complete. We do not record what you type into a form unless you submit it.
Approximate location derived from your internet connection (city or region, not your precise location)

We use this information in aggregate to understand which pages and programs are useful and to improve the site. We may also use Google Analytics, which collects similar usage information under Google’s own privacy policy. You can learn more or opt out at tools.google.com/dlpage/gaoptout.

Cookies and Similar Technologies

We use cookies and browser storage to keep the site working, remember an anonymous visitor identifier between visits, measure site usage, and protect our forms. You can block or delete cookies in your browser settings; the site will still work, although some measurements and features may be affected. We do not use cookies to show you third-party advertising based on activity on other websites.

Spam and Security Protection

Our forms use Cloudflare Turnstile to tell real visitors apart from automated spam. It may review technical signals from your browser and device to do this, subject to Cloudflare’s privacy policy.

How We Use Information

To review, respond to, and follow up on your financing request or inquiry
To evaluate whether a transaction fits our lending programs and prepare next steps
To send the deal announcements, program updates, and market news you subscribed to
To operate, secure, and improve the website and prevent fraud or abuse
To keep business records and meet legal and regulatory obligations

Email Updates and Unsubscribing

If you subscribe, or if you are an existing contact of the firm, we may send you occasional emails about recently funded deals, loan programs, and market updates. Our emails let us see whether a message was opened and which links were clicked, which helps us send more relevant content. Every marketing email includes an unsubscribe link, and you can also unsubscribe by emailing us. We honor requests promptly and in line with the CAN-SPAM Act. Unsubscribing from marketing emails does not stop messages about a loan request you have with us.

Phone and Text Communications

By submitting a form, you agree that Truen & Michaels may contact you by phone, email, or text about your request. Message and data rates may apply. You can ask us to stop at any time by replying STOP to a text or by contacting us.

How We Share Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We share information only as needed:

With service providers who host the website, store our data, deliver email, and provide mapping, analytics, and spam protection, under obligations to use it only for us
With lenders, capital partners, appraisers, attorneys, and other parties involved in evaluating or closing your transaction, when you are pursuing financing with us
With the broker or referral partner who introduced your deal, where applicable
When required by law, subpoena, or legal process, or to protect the rights, property, or safety of Truen & Michaels or others
In connection with a merger, financing, or sale of all or part of our business

Data Security and Retention

We use reasonable administrative, technical, and physical safeguards, including encrypted connections, restricted staff access, and encrypted backups. No website or system is perfectly secure, so please do not send sensitive information such as Social Security or bank account numbers through our web forms. We keep information for as long as needed for the purposes above, to maintain business records, and to meet legal obligations, then delete or anonymize it.

Your Privacy Rights

Depending on where you live, including California and other states with consumer privacy laws, you may have the right to request access to, correction of, or deletion of your personal information, to learn what categories we collect and share, and to opt out of any sale or sharing (which we do not do). We will not treat you differently for exercising these rights. To make a request, email us at the address below with the subject “Privacy Request.” We may need to verify your identity before responding, and an authorized agent may submit a request on your behalf with proof of authorization. Some information may be exempt, for example records we must keep for legal or business-transaction purposes.

Third-Party Links

Our site may link to other websites, such as maps or social media pages. We are not responsible for their content or privacy practices.

Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top shows when it last changed, and continued use of the site means you accept the updated policy.

Fair Lending

As prohibited by federal law, Truen & Michaels does not engage in business practices that discriminate on the basis of race, color, religion, national origin, sex, marital status, age, receipt of public assistance income, or exercise of rights under the Consumer Credit Protection Act.

Contact Us

Questions or privacy requests can be sent to:

Truen & Michaels Associates
Email: john@truenmichaels.com
Phone: 917-560-0098